We believe in making a difference. In our customers' eyes, Pathfinder Distribution stands for value for money, quality, innovation, approachability, fun and a sense of competitive challenge. We deliver a quality service by asking and listening to customer’s feedback.

When we start to launch a new range, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer's shoes to see how we can make it better. We ask fundamental questions: "Is this going to allow me to enjoy my hobby better?", "What are the competitors doing?", "Is the customer confused or badly served?", "Is this an opportunity to have fun?", "Can we make a difference?"

Value for Money
Simple, honest & transparent pricing – not necessarily the cheapest on the market.

Good quality
High standards, attention to detail, being honest and delivering on promises.

Innovation
Challenging convention with big and little product / service ideas; innovative.

Brilliant Customer Service
Friendly, human & relaxed; professional but uncorporate.

Fun
Every company in the world takes itself seriously so we think it's important that we provide the public and our customers with a bit of entertainment.